As a child, I always associated brief cases with being a proper grown up. Even to this day, I think you’ll agree, a businessman or woman hurrying down the street with a briefcase firmly clasped in their hand is an image of power and success. You assume they’re rushing off to some important meeting, racing to close a deal, or scurrying to deliver important documents to MI5. In reality they’re probably just running for the train, and their briefcase may only contain the remnants of lunch and a note to call their mother. Nevertheless, a briefcase is a sure fire way of getting the message across that you mean business. The Budget Arguably, the most famous briefcase in England is the one used to hold the details of the budget. Every year the chancellor stands on Downing Street clutching the same very worn, but very important red budget briefcase. This tradition is one that dates back to 1860, since this time there have been a few budget briefcases but they have always been red. The contents of the budget case are so important as they have the power to change the lives of every single person in the country. For better or for worse, when we see that briefcase, we all know that it’s time to pay attention. Would it be so impressive if he was just carrying a folder? I think not. Film and TV No blockbuster bank robber or dodgy salesmen would be complete without a brief case amongst their possessions. Even Lost’s Sawyer used a briefcase at the centre of his cash scam. Possibly the most talked about briefcase in a film is the one in Pulp Fiction. Jules and Vincent (played by John Travolta and Samuel L Jackson) are on a job to retrieve a briefcase. The viewers however never get to find out what is in the briefcase, all the viewer sees is a bright glow emitting from the case as it is opened. The Pulp Fiction briefcase contents will remain a mystery for all time. And just think, as much as we all love the iconic Reservoir Dogs image, you can’t help but think that it might have been just a little cooler if one of them were carrying a briefcase. Browse through the briefcase section next time you’re ordering your office supplies. It might be just the thing you need to finish off your ’professional’ look. No one need ever know that you’ve only got a banana some pens and a notebook in it.
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Coming up with fresh ideas for new content in your niche topic is an ongoing task. Years ago I challenged myself to come up with a new idea every day for one hundred days, and that list of one hundred questions and thoughts kept my business going strong during the first year. I would encourage you to do the same thing to build your online business. For example, if you niche is organic gardening, here are some ideas you might add to your list: · Why is organic gardening better than traditional gardening? · The difference in nutrient value · Can it be done in a small backyard or apartment balcony? · Where to get the seeds and soil · Which fruits and vegetable do well in hot/cold climates? You can see that the list is endless, and that you could easily come up with ideas every single day. The idea is to make this a part of your daily schedule so that creating content is never an issue. I have found that talking to someone who is not familiar with my niche topic generates even more ideas. Ask a friend or family member to spend fifteen minutes with you for this. Keep your notebook close at hand and just start talking about your topic. Then have then ask you questions about any part of it they do not understand or want to know more about. You will love how many ideas you are able to add to your list. Now it’s time to turn each one into a piece of content for your business. I like to begin by writing an article on each one. Then I choose the best and most interesting ideas and go on to write a blog post about those. Finally I pick an area of my niche to write a short report on, using some of my previously written articles and blog posts as part of this report. You could also create short videos and audio recordings so that your target market will get to know you better. Anything you can do right now to allow people to connect with you and build a relationship will mean a lot for years to come. Start your list of a hundred ideas and questions on your niche topic and see just how far you can take it when it comes to creating content. This will build your credibility and visibility and increase your bottom line.
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